Working in a cafe, bar or restaurant can often be an exhausting experience. The hours are long, sometimes the pay isn't great, and this is made worse if customers are rude and don't appreciate your hard work.
For Austin Simms, the level of rudeness displayed by nasty customers at the coffee shop where he worked became too much.
So he decided to give his customers an introduction to manners - by putting up a sign outside the cafe.
Now, his innovative ploy to get customers to be more friendly has captured worldwide attention.
The new prices at the cafe help the customers to remember that the people standing behind the checkout are humans with feelings.
"I decided because I need to solve all the injustices of the world to start charging more for people who didn’t take the time to say hello and connect and realize we’re all people behind the counter," said Simms.
It only took a before Austin's new price menu became world news - with journalists and photographers flocking to the cafe.
Austin never expected his new prices to attract such widespread attention - he just wanted his customers to be a little nicer!
Watch a report on the incident below:
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