https://twitter.com/bobbyfinger/status/1168900642305449984
According to Food & Wine, Jägermeister’s Chief Marketing Officer Chris Peddy said: “We wanted to recruit a new generation of drinkers, and in order to do so, we knew we had to create the perfect liqueur to be enjoyed across numerous occasions. Jägermeister Cold Brew Coffee presents consumers with a premium product that will embrace the unexpected and defy expectations.”
Aside from the marketing jargon, the Jäger-coffee hybrid looks sure to be a hit with fans.
Best enjoyed at zero degrees Fahrenheit, it promises to both wake and stimulate the senses.
I mean, when you’re feeling sluggish on the fourth day of your all-week bender, what could be better then grabbing yourself a Jäspresso? (yes, we did just coin that term).
Director of Innovation at Mast-Jägermeister US, Jack Carson, said: “Combining Jägermeister with coffee has been a fan favorite for years, so we wanted to perfect that experience for our consumers and create a product where those flavors were perfectly balanced.”
What do we think people? Anyone fancy a Jäger coffee? Let us know in the comments box.
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