The image was originally posted by Reddit user Fryd_ who simply tagged it with these words: “70s Lego had the right idea.” Many people couldn’t believe the note was actually from the 70s as he claimed, but Fryd_ vouched to its authenticity.
“I can assure you it is!! I couldn’t believe it either… It seems like we’ve taken a step backwards,” he said.
Comments came pouring in and the note spread like wildfire. Fryd_ explained that he’d discovered the note at his partner’s grandma’s house.
“Wow I had no idea this would blow up so much, so didn’t take more photos, but this was at my partner’s grandma’s house, on the back page of a pamphlet that came with a set from ’73 she still has,” he said.
After going viral online, the note was confirmed authentic by Roar Rude Trangbæk of LEGO corporate communications.
“Yes, the text is from 1974 and was a part of a pamphlet showing a variety of LEGO doll house products targeted girls aged 4 and up from the 1970’s,” he told io9.com.
I absolutely adored this important message for all parents. Sadly, I think it does make it look like we’ve regressed, with the difference between “girls’” and “boys’” toys seemingly more obvious than ever. Just visit your local toy store and note the contrast.
Please like and spread this fantastic note from the 70s if you agree children toys should have no gender!