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6 Strangers Sit And Talk In A Pitch-Dark Room. When The Light Comes On Everything Changes.

That our look affects how other people experience us is nothing new. We habitually judge each other based on our appearance. But the question is: What would happen if we meet other people – without seeing their faces? That’s what Coca-cola decided to found out. They put 6 strangers in a pitch-dark room to talk to each other. First, they spoke a little about themselves, then they guess how they think that this person look. But when the light comes on something happens: Almost every preconception the persons at the table had about each other looks proved to be wrong. The video is ending with a message we all should carry with us for the rest of our lives: “Labels are for cans, not for people.”

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