That our look affects how other people experience us is nothing new. We habitually judge each other based on our appearance. But the question is: What would happen if we meet other people – without seeing their faces? That’s what Coca-cola decided to found out. They put 6 strangers in a pitch-dark room to talk to each other. First, they spoke a little about themselves, then they guess how they think that this person look. But when the light comes on something happens: Almost every preconception the persons at the table had about each other looks proved to be wrong. The video is ending with a message we all should carry with us for the rest of our lives: “Labels are for cans, not for people.”
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