The start of the 2024-2025 NFL season is just days away, and in anticipation of this week’s games the league released a promo video on X showcasing highlights from last season.
Among shots of Aaron Rodgers and Josh Allen were clips of the NFL’s newest star, Taylor Swift, and football fans were not happy.
“FOOTBALL IS BACK THIS WEEK 🏈 🚨,” the league wrote alongside their video which featured clips from six calendar months.
Although the video was only 30 seconds long, many took issue with it, writing that one person appeared too many times while other, perhaps more important people failed to appear at all.
“Taylor Swift was shown 5 times in this 28 second clip of football being back,” one user wrote.
After some speculation, Swift, 34, went public with her relationship with Travis Kelce when she attended a Kansas City Chiefs game in September 2023.
“We actually had a significant amount of time that no one knew, which I’m grateful for, because we got to get to know each other,” she said during a December 2023 TIME interview. “By the time I went to that first game, we were a couple. I think some people think that they saw our first date at that game? We would never be psychotic enough to hard launch a first date.”
Swift continued making appearances at Kelce’s games and inadvertently brought with her a new group of fans to the NFL.
According to Apex Marketing, after Swift began attending NFL games, the league saw a surge in viewership among teenagers and young women.
“Obviously, it creates a buzz,” NFL Commissioner Roger Goodell said before Super Bowl LVIII. “It creates another group of young fans, particularly young women, that are interested in seeing why is she going to this game, why is she interested in this game besides Travis. She is a football fan.”
It’s estimated that Swift has also helped the NFL and the Chiefs generate an additional $331.5 million in brand value.
Despite the increase in viewership and increase in brand value, many fans are still unhappy with all the attention Swift has received.
“STOP SHOWING TAYLOR SWIFT WE DONT CARE”
“Genuine question, why is Taylor Swift shown more times in this video than anyone in your actual league?”
“Showing Taylor Swift 5+ times in an NFL hype video is nasty work you guys should be ashamed”
“WHY ARE WE SHOWING TAYLOR SWIFT 5 TIMES I THOUGHT THIS WAS FOOTBALL ?”
Like her or not Taylor Swift has been good for the NFL. Should she has been included in the NFL’s hype video? I don’t know. Let’s hear your thoughts!
READ MORE:
- Inside source reveals Travis Kelce and Taylor Swift’s future plans as couple nears first anniversary
- Taylor Swift makes generous donation to family of woman killed at Chiefs victory parade
