Kid Rock has officially ended his boycott against Bud Light.
Rock’s boycott came as a response to the company’s decision to briefly partner with trans influencer Dylan Mulvaney during March Madness.
“They deserved a black eye, and they got one,” Rock told Tucker Carlson on Carlson’s show on X. “Do I want to hold their head under water and drown them because they made a mistake? No, I think they got the message.”
Following Mulvaney’s partnership, Rock, along with several right-wing media personalities and politicians, responded by showing themselves destroying cases of Bud Light.
Bud Light’s delayed response to the boycott did not help and further alienated many of its core fans, including the LGBTQ community, and as a result, Anheuser-Busch saw sales plummet.
CNN reported Bud Light sales are still down 30% despite multiple incentives.
“Hopefully, other companies get it too, but you know, at the end of the day, I don’t think the punishment that they’ve been getting at this point fits the crime,” Rock said. “I would like to see people get us back on board and become bigger because that’s the America that I want to live in.”
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