Melania Trump's meme coin down by 92% since launch

Donald and Melania Trump have always had an eye for making money. While Donald made his fortune in real estate, Melania rose to stardom and riches through becoming a world-famous model.

Now, the two are back in the White House for a second term, and although the Oval Office is certainly a priority, the Trumps stirred up a lot of reaction when they decided to release their own cryptocurrency.

Donald Trump released his first, and on the eve of Inauguration Day, Melania followed suit with ‘$Melania’. At its release, it had around $1.7 billion in market value, prompting many to take a leap of faith and buy it. Things are looking very bleak for the coin now, though, with, with the First Lady’s cryptocurrency heading for a crash landing.

It goes without saying that Donald and Melania Trump are incredibly wealthy people. While retaining their money is, of course, for the future of they and their family, the White House and their mission for the next four years as POTUS and FLOTUS are their main focus.

Melania Trump returned to the spotlight last week when she made a rare public appearance at Capitol Hill to push a bill combating revenge porn. The First Lady even made a political statement, criticizing Democratic politicians for being absent and not showing enough support publicly.

“It’s heartbreaking to witness some teens, especially girls, grappling with the overwhelming challenges posed by malicious online content;” Melania said, per the New York Post.

“I was heartened to learn that [GOP] Senator [Ted] Cruz [of Texas] and [Dem] Senator [Amy] Klobuchar [of Minnesota] united to prioritize this fundamental matter,” she said. “I must admit, however, I expected to see more Democrat[ic] leaders with us here today to address this serious issue. Surely as adults, we can prioritize American children ahead of partisan politics.”

The First Lady was in attendance as Donald Trump addressed Congress last Tuesday, but much of what she is up to on a daily basis remains unknown. She has previously admitted that she won’t be living at the White House full-time this time around, as she’ll also be spending time in Palm Beach and New York City, where her son, Barron Trump, is going to school.

Melania Trump set to star in new documentary

Melania stated that her second White House term alongside her husband would be different. She and Donald have had some challenging times of late. Still, while she has largely stayed out of the spotlight, the Slovenian-born former model will take center stage later this year as a documentary about her is being filmed.

Speaking to People Magazine earlier this year, an unnamed source claimed that Melania has spent much time filming her Amazon documentary. The political source told the news outlet that her absence from the spotlight during Trump’s first month in office “should not come as a surprise because this is how she lives.”

The source added that Melania “will never be a traditional first lady” and has “her own ideas on what she wants to do.” Further, People Magazine wrote that the First Lady “has been involved with moving ahead on her own projects, and recently she has been in the White House for that.”

“Melania has been busy shooting her documentary and that has taken place in several locations, including the White House,” the Miami political source told People.

On January 6, Amazon confirmed they had begun filming a new behind-the-scenes film about Melania. Besides the documentary, which will be released in theaters later this year, a follow-up documentary series is reportedly also being produced.

“My life is incredible”

As per Puck News, three people familiar with the deal said it’s worth $40 million in licensing. The project began filming in December 2024 and will be released in theaters and on the streaming platform in the second half of 2025.

“Prime Video will be sharing more details on the project as filming progresses and release plans are finalized,” Amazon said in a statement. “We are excited to share this truly unique story with our millions of customers around the world.”

In early January, Melania appeared on Fox & Friends to discuss the new documentary. She explained that her memoir, which was released last year, was “such a success” that she felt people would love to hear more from her.

“So I had an idea to make a movie, to make a film about my life. My life is incredible. It’s incredibly busy and I told my agent I have this idea so please go out and make a deal for me. We started the production in November and we are shooting right now. So it’s a day-to-day life. What I’m doing, what kind of responsibilities I have, people they don’t really know and they will see it,” Melania told Fox.

According to the report, Melania is set to earn millions of dollars from the Amazon documentary. Meanwhile, earlier this year, she and her husband made another bold business move in an attempt to increase their wealth. On the eve of her husband’s inauguration, Melania announced that she had launched her own cryptocurrency.

“The Official Melania Meme is live! You can buy $Melania now,” Melania posted on X.

Melania Trump released her own cryptocurrency

Both Donald and Melania’s websites for the cryptocurrency came with disclaimers, saying that they were “not intended to be, or the subject of” security or an investment opportunity. At the time, per CoinMarketCap, Trump’s coin had a total market valuation of $12 billion, while Melania’s was around $1.7 billion.

The cryptocurrency Donald and Melania released was called a “meme coin.” It could be launched—or created—by anyone, and as of today, thousands exist. At the time, the President and First Lady’s cryptocurrencies entered the top 100 coins in terms of value. However, while Donald and Melania perhaps wanted to make an extra buck, they received hefty criticism.

“This may represent the single worst conflict of interest in the modern history of the presidency,” Norman Eisen, a former ethics adviser to the Obama administration, told the Washington Post, adding that Trump has “the most profound conflict of interest” in the crypto market and that he is “seeking to gain” and regulate the industry.

Analysts at The Kobeissi Letter, a leading commentary platform on the global capital markets, stated on X that Donald and Melania’s release of cryptocurrencies was “beyond insane.”

“Less than 48 hours ago, Donald Trump launched $ Trump which just erased $7.5bn in market cap in 10 minutes. In the minutes around the launch of Melania Trump’s token, we saw massive sell orders in $ Trump,” it said.

Melania’s meme coin down 92% since launch

It came as a big surprise that Donald decided to release a cryptocurrency, not least because of his past statements. Speaking to Fox in 2021, he stated that cryptocurrencies were “potentially a disaster waiting to happen” and that he had “not been a big fan.”

“I like the currency of the United States,” Trump said, adding that investing in cryptocurrencies “hurts the United States currency” and that “we should be invested in our currency.”

Moreover, Donald previously said Bitcoin seems like a “scam.”

“The currency of this world should be the dollar. And I don’t think we should have all of the Bitcoins of the world out there. I think they should regulate them very, very high,” Trump said at the time. “It takes the edge off of the dollar and the importance of the dollar.”

While it looked like a successful business venture in the beginning, Melania and her husband are now facing bad news regarding their crypto meme coins. As per Yahoo Finance, on March 6, Melania’s cryptocurrency had lost 92% of its value since its release. Meanwhile, Donald’s has seen a price drop of around 75% from its all-time high.

“The performance of TRUMP and MELANIA reflects this fleetingness,” Stephane Ouellette, chief executive officer and and co-founder of FRNT Financial Inc, said. “These assets have unclear purposes beyond their momentary novelty and this gives speculators little incentive to hold beyond time horizons measured in mere days.”

Melania Trump was slammed for ‘profiting off dead veterans’

According to Joe McCann, founder and CEO of Asymmetric, Donald and Melania’s decision to release cryptocurrencies can significantly affect the market.

“Unlike other memecoins, you have the literal president of the United States who is exceptionally good at creating viral controversy on the internet, whether you like it or not, that could have an impact on the price of his token either directly or indirectly,” he explained.

Time will tell whether Donald and Melania Trump will have any late success with their cryptocurrency. But when it comes to the First Lady, this is not the first time her business ventures have been criticized. She promoted USA Memorabilia’s Fortitude Collection in May last year, featuring a pair of necklaces. She has also previously sold Christmas ornaments through the website.

“The Fortitude Collection celebrates our service members, our Nation, and our freedom,” the USA Memorabilia’s website stated. Further, the website read that each design “can be engraved with names, initials, significant dates, and symbols to create a one-of-a-kind piece of jewelry.”

Melania reposted a video promoting the necklace on her Instagram page. While several users labeled it “beautiful” and “wonderful” that she “raise money for the armed services,” Melania also faced a considerable backlash. Several Instagram users left angry comments, accusing Melania of profiting off veterans.

“Disgusting”

“Zero Trumps have served in the US military, grifter,” one user wrote.

“Very cheap items sold at very high prices to people who need to choose between food, medicine, or baubles sold by a billionaire who will never look at them under any other circumstances,” another added.

“SHILLING off of our dead veterans, disgusting. And not a DIME will go to any actual charities. If it did, you guys would take most of the money,” a third stated.

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