Kathy Ireland: The 1980s model who redefined beauty

Kathy Ireland ruled the runways in the ’80s and ’90s, graced 13 consecutive Sports Illustrated Swimsuit Issues, and amassed a jaw-dropping $420 million fortune.

With Elizabeth Taylor as her mentor and the world at her feet, she was the definition of iconic.

But nothing will prepare you for how this 62-year-old legend looks today

Discovered in high school

With her radiant smile, stunning red hair, and those unforgettable blue eyes, Kathy Ireland became the ultimate magazine cover queen. Her natural charm and flawless physique didn’t just turn heads — they defined an era.

Born in sunny Santa Barbara in 1963, Kathy Ireland got her start in modeling as a teenager — and it didn’t take long before the world took notice. With her all-American charm and Hollywood-level glamour, she quickly became a household name, landing magazine covers and winning fans across the globe.

It all started when Ireland was just sixteen in 1979. She was discovered at her high school by Elite Model Management, which kickstarted her journey to superstardom.

Early in her career, Ireland also experienced the darker side of the modeling industry.

Harry Langdon/Getty Images

”When you work as a model, your job description is basically to just shut up and pose, and people pick you apart no matter what you look like. They will find something wrong with you,” she told FIRST For Women in 2014.

Once, a photographer once crossed the line with her when she was a teenager and wanted her to pose topless. Kathy didn’t feel comfortable – but the photographer didn’t respect her ”no”.

”He was pushing, and he got a little physical with me and shoved me. So I decked him,” Kathy shared.

The challenges of the modeling industry

Ireland’s modeling career truly flourished in the 1980s and 1990s. She graced the covers of major magazines like Vogue, Cosmopolitan, and Sports Illustrated. A standout moment in her career came when she appeared on the cover of Sports Illustrated three times, with her iconic 1989 cover holding a special place for her.

According to Ireland, that experience was particularly memorable because the editor of Sports Illustrated at the time, Julie Campbell, was “an amazing woman” and a “strong business leader.”

Ireland has always been candid about the challenges of the modeling industry, describing it as a “tough business.”

However, discipline was never something she prided herself on. “Perfection was never an adjective… that ever fit me,” she admitted. She also acknowledged her rebellious side, saying, “I tend to be rebellious at times so it didn’t always work for me.” There were even instances where she walked off jobs. Despite these setbacks, Ireland was always aware that her time in the modeling world was temporary. “I was trying and failing at many businesses along the way,” she shared.

During her heyday as a model, Kathy Ireland didn’t just rest on her laurels. She expanded into acting, landing roles in TV shows and films, but her true calling was something bigger — business.

While most models rode the fame wave, Kathy was already thinking ahead. Even at the height of her stardom, she knew the runway wouldn’t last forever — and she was quietly laying the groundwork for something much bigger.

Warren Buffett helped her

In the early ‘90s, Ireland made a bold move that few models before her dared to: she founded Kathy Ireland Worldwide (KIWW).

In 1993, after her sock line bearing her name sold an impressive 100 million pairs, Kmart took notice and gave Ireland the opportunity to create her own clothing line. What started as a modest sock collection quickly evolved into a global licensing empire.

”Many people told us, ‘It’ll never work! You can’t start a mega lifestyle brand from a pair of socks! You’ve got to break into retail with swimwear!’,” Kathy told Darlene Schacht in 2008.

Ron Galella, Ltd./Ron Galella Collection via Getty Images

Over the years, Kathy Ireland Worldwide grew into a multi-billion-dollar business, grossing over $1.9 billion annually in retail sales, according to Forbes magazine.

After parting ways with Kmart in 2003, Ireland followed the advice of her close friend and mentor, Warren Buffett, and expanded her business into home furnishings. This strategic move helped her brand continue to thrive across a variety of industries.

Kathy chose not to chase high-end luxury markets, focusing instead on accessible, quality products for everyday people, particularly middle-income families. This down-to-earth approach helped KIWW become a billion-dollar company and established Kathy Ireland as a trailblazer in the world of entrepreneurship.

Her father learned her this

In 2021 alone, her company, Kathy Ireland Worldwide, generated a staggering $3.1 billion in retail sales. Ranked number 15 globally, Ireland’s brand has become a powerhouse in multiple industries, earning her a spot in the Licensing Hall of Fame.

Her remarkable journey from a cover girl to a multimillion-dollar entrepreneur has also served as an inspiration to many active fashion models, showing that there’s so much more to success than just posing for the camera.

Kathy credits her success to ”thousands of hours of work performed by many, many people.” But she also acknowledges that much of her drive and work ethic come from her upbringing and the valuable lessons she learned from her father, John, a labor relations executive.

”As a child, I always worked. From the days of my newspaper route, my dad always taught me to give 110%. Give more than the customer is expecting. If the customer expects the paper on the driveway, put it on the front porch. That was the foundation of our learning – to under promise and over deliver,” Kathy says.

As successful as she was professionally, Ireland has always stayed grounded in philanthropy. Whether it’s supporting education, healthcare, or poverty alleviation, Kathy uses her wealth and influence to give back.

Kathy Ireland children

She’s made it clear that her legacy isn’t just about business — it’s about making a real difference. And behind it all, Ireland is a devoted mother to three children.

The former top model married physician Greg Olsen in 1988. Together, they have three children: son Erik, and daughters Lily, and Chloe.

”I love having one-on-one time with each of my kids, especially as they get older and their personalities really start to come out. You don’t need a whole day, and it doesn’t have to be an elaborate expensive activity,” she told People in 2007.

Elizabeth Taylor was her mentor

Kathy Ireland has long credited her family as a vital source of support throughout her career. However, it was her close friendship with the iconic Elizabeth Taylor that left a lasting impact on her personal and professional journey.

The two stars attended public events together, forming a bond that went beyond mere celebrity connection. When Ireland faced criticism for her performance as the on-air host of ABC’s 2010 pre-Oscar special, it was Taylor who stepped forward in her defense.

Michael Kovac/FilmMagic

”I have never seen anyone epitomize glamour and grace and professionalism like she did,” Taylor famously said, offering a powerful endorsement at a time when Ireland was under fire.

In the years that followed, Ireland often spoke about the profound influence Taylor had on her life. She credits the late actress as a mentor, acknowledging that Taylor’s guidance helped shape her success in business, design, and philanthropy.

Devout Christian and anti-abortion advocate

Today, Kathy, a devout Christian and an anti-abortion advocate, has reached 62 years of age. She continues to pour her heart into the things she’s passionate about, with a refreshingly positive view of aging that many admire.

”It’s a journey and actually I’m enjoying getting older,” she says. ’”I wouldn’t go back in time for anything. I want to grow with every year. I don’t want to stagnate and as long as I grow, I’m looking forward to old age.”

Her experience in the modeling world taught her a powerful lesson that she carries with her today: Someone else’s opinion of her did not define or destroy her.

At 62, she’s as vibrant as ever, crediting her ability to stay healthy and active as one of her greatest joys.

”I was a late bloomer and kept growing taller until I was in my 20s, so I had an amazing metabolism. I could have hot fudge sundaes for breakfast and that changed a lot. Now at 60, I do all the things I love to do, and I don’t take that for granted. I’m so grateful to be healthy.”

How she looks today

To keep her energetic spirit alive, Kathy integrates fitness into her everyday life in a low-key way. ”I love the great outdoors,” she shares. “I’m a seventh-generation Californian so I love the ocean and the mountains, and I love surfing, hiking, biking and going for walks.”

Kathy Ireland has always taken a balanced approach to food, refusing to categorize foods as ”good” or ”bad” or follow any strict diet. Instead, she embraced the idea of balance, believing that depriving herself was never the way to go. While she tried different diets over the years, she never fully committed to any, preferring to focus on being healthy rather than restrictive.

She made sure to incorporate fresh, raw fruits and vegetables into her meals as much as possible. Over time, she developed a love for tropical fruits, apples, bananas, and berries. Even Brussels sprouts, which she once disliked, became a favorite.

Kathy Ireland in February, 2025 in Santa Barbara, California. (JB Lacroix/FilmMagic)

Kathy Ireland at 62 is still looking great and radiating positivity. She’s stayed true to her roots, balancing a successful business with a healthy lifestyle.

It’s inspiring how she’s embraced aging and continues to stay active, both physically and mentally. Even with all her success, she keeps a grounded, approachable vibe, making her a true role model. It’s clear she’s living life to the fullest and doesn’t plan on slowing down anytime soon!

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