TikToker makes bold claim about Aunt Jemima syrup rebrand: ‘We need to get Auntie back’

Three and a half years ago Aunt Jemima syrup and pancake mix was rebranded as Pearl Milling Company.

While two families of the woman who portrayed Aunt Jemima opposed the idea, many felt it was appropriate to move on from the racial stereotype.

The Aunt Jemima brand was discontinued and Pearl Milling Company was released, promising the “Same great taste as Aunt Jemima.”

But some are questioning if it truly is the same “great taste” as before.

A TikTok user who goes by the handle @ohmarni questioned the company’s tagline, and now her video is going viral.

“So I supposedly bought the same syrup from the same company, right?” she began. “No. I don’t want to call people a bold-faced liar, but that’s what Imma have to do.”

The self-described waffle enthusiast, admitted to just finishing the jug of Aunt Jemima syrup despite it expiring in 2020, but to her that was besides the point. She was certain the new bottle of Pearl Milling syrup that was supposed to taste the same was off.

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“Something was lost in translation when she became her,” she said while pointing to the Pearl Milling bottle.

“10 calorie difference in serving size. Aunt Jemima 60 ML, 210 calories. Pearl 30 ML serving size, a hundred calories. So she’s a liar and a thief.”

“Free my Aunt Mima!”

Many in the comments agreed with her.

“Aunt Jemima took the flavor with her when she was replaced,” one TikTok user wrote.

Someone else went as far as to say Mrs. Butterworth was “better” than the newly rebranded Aunt Jemima syrup.

However, there were some who questioned whether the difference in taste had to do with the expiration date.

“You got let that one expire first then it will taste the same,” one person wrote.

What do you think? Does Pearl Milling Company syrup taste different than Aunt Jemima syrup? Let us know in the comments!


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